ELUXURY old pioneer online sales of luxury goods
Online sales of luxury goods in China towering burst on the scene in 2011 and even by some as a luxury e-commerce, "China first year." International luxury brands have "net", hoping to catch up. In a downtown scene, there are also analysts believe that, as also defeated Xiao Xiao, a luxury brand founded website in order to stand, to be creative first, identify the location, to build a successful business model in order to stand out.
Once known as "luxury goods industry pioneer in online sales," the ELUXURY.com, on June 8, 2009 announced the closure of its online retail business, "leaving the business from the text" switch to art and luxury goods information site Nowness.com, the e-magazine to take a new name and concept, thus ending a nine-year career in e-commerce.
LVMH is a minority in the network to expand their luxury brands, and competitors are different, he is almost on the network to provide all of the goods. eLUXURY.com Launched in June 2000, Louis Vuitton's luxury shopping site, online sales of luxury goods industry can be described as a pioneer for many of the world's most famous luxury brands, with a heavyweight brand portfolio, such as Louis Vuitton, Dior, Fendi, Marc Jacobs, Emilio Pucci, and Sephora, etc. The most popular website designer, introduced the necessary trends, online exclusive and so on. Louis Vuitton's communications director, Antoine - Arnault, said the largest network of sales and their sales of the store as much. However, the headquarters of Louis Vuitton Moet Hennessy Louis Vuitton Group was forced to close shop in 2000 to establish a luxury www.eluxury.com, the store runs a number of luxury brands, but it is not lost on the network less money. According to insiders, the shop failed mainly because there is no focus, only to sell expensive goods are sold cheap.
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