Different Features about Luxury

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Different Features about Luxury

A symbol of wealth
Luxury brand of charm is rich and luxurious. Luxury (Luxury) from the Latin word for "light" (Lux). Therefore, luxury should be shining, bright, people enjoy. Through its luxury brand visual identity system conveys the content. From a sociological point of view that is the aristocracy of luxury items. It is prestigious and identity, have superior power. It is a noble representative of the image. Now, although social democracy, but the people's "wealth concept" has not changed, just the luxury brands to meet the needs of the people's instinct. "Rolls-Royce" car will have a symbol of nobility car.

Looks like
Luxury brand service products must be "the most advanced." This "highest level" must be able to look to the quality of each expression. Luxury high-level resistance should be visible. Because people of their luxury "obvious", it can mainly bring glory. So, out of a luxury which should provide more "visible value" - people seem to feel good. People who buy luxury goods is not entirely in the pursuit of practical value, but in the pursuit of all mankind, "the best" feeling. "Mercedes" car so; "Chanel" Fashion is so.

Personalized
Luxury brands tend to have pride, they continue to establish a personalized banner, creating their own highest level. "Mercedes" the pursuit of a top quality, "Rolls-Royce," the pursuit of a hand-built, "Ferrari" the pursuit of the velocity, and the "Cadillac" pursuit of luxury and comfort. They master the heart alone, display their talents. It is precisely because the individual goods, only for people to create a reason to buy. It is because of the personal luxury goods far as the general public, it also shows the value of its distinguished.

Specificity
Luxury brand is very specific, it must not be free to expand use. The so-called brand specificity, refers to a particular brand of product or service only to a certain category of products. Difficult to see a luxury brand across the two sub-sectors use, but also a success. Brand brand management diversification itself is taboo, let alone a luxury brand? "Pierre Cardin" (We do not think it is a real luxury brand) has been extended to the wine, the production of a "Pierre Cardin" wine, the result failed. If the "Nike" dare to do so, some good luck not long. "Remy" If the successful launch of a shampoo, the "G" must be Qiqiaoshengyan up.

Sense of distance
As a luxury brand to be manufactured feel powerless and frustrated feeling. Most people to have that elusive feeling of a luxury brand marketing mission. Positioning in the market, luxury brand is a small number of "rich people" service. Therefore, to maintain the target customer's sense of superiority, when the general public on a sense of distance with them. From the United States. Luxury brands continue to set the consumer barriers to, and rejected the mass consumers thousands of miles away. For those who know the brand has the brand and the actual number of people in tremendous contrast, which is the luxury brand of charm. Therefore, it can be said that the luxury brand is the "dream, a few have."